What will be your benefit?

The lines between banks, insurance companies, retailers, wholesalers, are blurred. The customer has a difficulty in understanding the different offers and products. However many professionals of the financial services industry face the same challenge. The seminar clarifies not only the concepts of marketing but also the families of products offered on a large variety of markets and through multiple channels.

Goals

The interactive seminar covers in three working days the key marketing issues, the financial markets, the on-balance sheet and off-balance sheet products. It underlines the strategic issues of the sale of financial services and introduces the key features of profit maximisation and cost avoidance in modern banking.

Languages

English, Dutch and French