Goals
- Understand the difference between visual branding, verbal branding and the essence of a brand
- Understand the significance of a winning culture
- See what features of branding can be applied to an individual
- Understand the meaning of self-efficacy
- Determine key questions related to an optimal personal performance
- Learn the difference between branding and the likeability factor
- Improve the impact on others, both privately and professionally
Content
- Analysing one’s performance
- Determining fields of improvement
- Examples of performance improvement, i.e. structured selling, transactional analysis and listening.
- The issues related to self-preservation
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